General Company or Product Information

Assignment Content

  1. Imagine you have been asked to give a presentation at a health care expo about consumers and their health care choices. To accomplish this presentation, you have decided to select a health care company or product to use as an example during your presentation.Choose 1 of the following companies or products to use in your presentation:
    • Health spa launching a new weight loss treatment
    • Insurance company launching a new medical product for the exchange
    • Hospital system launching a new diabetes program
    • Medical device manufacturer launching a new metal alloy prosthesis
    • A company and product of your own choice with approval from your instructor
    • Create a 12- to 15-slide presentation that includes the following:Section 1: General Company or Product Information
    • Describe the health care company or product.
    • Describe the value of the services offered by your health care company or product.
    • Section 2: Consumer Information
    • Analyze how consumers share health information through the company or the product.
    • Analyze the implications of communication methods used when sharing health information.
    • Consider communication from physicians, pharmacies, and consumers when information is shared.
    • Section 3: Impact of Outside Agencies
    • Analyze the impact government agencies have on services companies offer or products that are available to the health care consumer.
    • Section 4: Impact of Regulations
    • Analyze the effect of health care reform on the health care consumer who uses the selected company or product.
    • Section 5: Anticipating the Changing Market
    • Explain how consumers’ options for health care are changing.
    • Consider if it will have an impact on the use of the company or product selected.
    • Explain how you will ensure the selected health care company or product will be relevant and engaging to the consumer over time.
    • Consider how advances in technology and medicine may influence the use of the company or product over time.
    • Cite 3 peer-reviewed, scholarly, or similar references according to APA guidelines.Include a title slide, a references slide, and speaker notes.