attracts the reader.

Choose a piece of business writing and evaluate it according to the qualities of good writing presented in the reading for objectives 3 (Identify the qualities that characterize good business writing) . Do you think the writing qualifies as “good”? Why or why not?  I would suggest pulling an article from one of the McKinsey Quarterly issues in Other Resources section. Include either a copy of or link to the writing you evaluated.

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Good business writing

  • follows the rules,
  • is easy to read, and
  • attracts the reader.
  • meets the reader’s expectations,
  • is clear and concise,
  • is efficient and effective.
  • Good writing is characterized by correctness, ease of reading, and attractiveness; it also meets reader expectations and is clear, concise, efficient, and effective. Rhetorical elements (logosethos, and pathos) and cognate strategies (clarity, conciseness, arrangement, credibility, expectation, reference, tone, emphasis, and engagement) are goals that are achieved in good business writing.